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Rendering
REPRESENTATION & COMMUNICATIONbeginner
Definition
A photorealistic digital image of a building produced using 3D modelling and rendering software. Renderings are used to communicate design proposals to clients, planning authorities, and the public. The quality of contemporary rendering has reached a level where visualisations are often indistinguishable from photographs.
Example
The viral renders of未来城 (Future City) by UNStudio, rendered in V-Ray and Lumion, reached millions of viewers on social media before a brick was laid — demonstrating how architectural rendering now shapes public discourse about buildings.